Back in January, the Criterion Collection paired the Oscar-winning short film Logorama (Ludovic Houplain, Hervé de Crécy, and François Alaux, 2009) with Jean-Luc Godard’s Masculin féminin (1966). Created by the French collective H5, the short constructs Los Angeles entirely from (3,000 or so) trademarked logos and then presents these sanitized images of friendly consumerism in the sun-drenched violence typical to films like To Live and Die in L.A. (William Friedkin, 1985) and Heat (Michael Mann, 1995). The result is a clever statement on the ubiquity of capitalist commodification in our daily life and a somewhat nasty dismantling of the corporate messaging shorthanded into these capitalist symbols. Those interested in the legality of Logorama (or at least the American legality of a French film) should read Rose Lawrence’s “LOGORAMA: The Great Trademark Heist.” Lawrence’s unpacking of the legal tests for parody, satire, infringement, and dilution are particularly useful in considering the artistic aims, popular interactions, and social commentaries at work in the short film. As a bonus, Lawrence also touches upon important legal texts like George of the Jungle 2 (David Grossman, 2003) and Aqua’s “Barbie Girl.”
We must admit, the last couple days have been tough here at MMC! and morale is lagging with things looking to get worse before they get better. I’m not sure if Wes Anderson’s new short Come Together (2016), a promotional work for H&M stores, helps the situation by offering some Christmas cheer or gives some further reason to mope by another of Anderson’s characteristic sad sack dollhouses, but we’re glad for it either way. Enjoy it now here, before it appears on the Criterion Collection’s eventual release of The Grand Budapest Hotel (2014), and we’ll see you in December!
Hey kids, enjoy the fun of fleeing for your life and abandoning your spaceship to an unstoppable monster!
Were kids in 1979 clamouring for an 18-inch replica toy of a terrifying monster from an R-rated movie? That’s hard too imagine (although that toy looks pretty great). I love the idea that when some young boy wasn’t looking, that Alien doll was stolen by some little girl who put a bonnet on it and seated it at a tiny table as a guest at an imagined tea party. “Would you like a biscuit, Mrs. Scaryskullface?” “Yessssssssssss.”